Online marketers turn to a number of tools and techniques to boost their ventures on the internet. Of the many techniques, viral marketing seems to offer the ultimate results in terms of traffic and conversion. By going viral, it simply means your website has specific content that has been seen by top users, social media experts, and thousands of internet users.
When you contemplate going viral, the catch lies in having unique, captivating, and killer content. Running a successful viral marketing campaign has its own unique prerequisites. Anything intended to go viral should heed the underlined factors below.
1. Design The Core Concept
Any viral marketing initiative should be backed by a unique concept. You need to plan this well to ensure that it is automatically appealing to audiences of all kinds. The more twists and color on your core viral concept, the more likely it will appeal to more than 95 % of the visitors passing by your site. You need to assess your specific market to come up with appropriate content. If you have unusual, engaging and popular ideas, your viral campaign is bound to take off with a bang.
2. Understand The Dynamics Of Viral Marketing
The cardinal rule with viral marketing is always having bizarre, peculiar, and engaging content. Such content needs to be positive rather than negative. In most cases, site users will be looking to get the good side of the picture. If the content on board has the capacity to arouse emotions, opinions, and comments, it will make your viral campaign a success. If you have a platform that enables sharing of such emotive and engaging content, you will achieve success. Getting social media to share this content again has immense success. Never lock out the potential of social media from your viral marketing drive.
3. Plan Your Distribution
It is advisable to have a solid content plan for the viral marketing drive. However, it is better to have a defined distribution strategy before crafting out the content. There are various winning strategies for such distribution. Always evaluate the best platforms, where distribution will bring forth the right kind of success. Since it is all about exposure, you will need to have high search engine rankings. If you have to allocate resources to post on high profile systems, it will be worth the cost.
4. Create Your Content
You are already aware that it takes captivating content to achieve a viral whirlwind. It pays double if you plan your content well. Strategy planning here will work the magic. Creating engaging content in parts or sequels only adds to the suspense, which will keep customers coming back for more. Even though you should come off as a brand in the first published content, it is advisable to hold out the killer segment. You may save your killer infographics for the second published content, or you may have the logo on your social media links present at a later date. Users tend to ignore promotion endeavors, and will only notice you if they bond with your product.
5. Plan Your Viral Launch
There is no point of planning out the features above if you have a bad viral marketing campaign launch; planning the launch is critical. It determines the way web users will respond to your content. If done in a rushed and undefined manner, you may end up losing out on what would have been an otherwise successful viral drive. After this, you will need to keep an eye on the progress of the campaign, so as to identify specific areas that could use a tweak to bring even better results.